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Good web design strikes the perfect balance between aesthetics and usability, while building trust and guiding visitors to take action. Any modern website should be responsive, well structured and easy to navigate. Quality written content for visitors and SEO is a must, with appealing visuals and effective call to actions. Clean, simple layouts are the popular trend, as in the examples below. Click a design to view the live website.
Responsive website design automatically resizes, hides, shrinks or enlarges elements of a website to look good on all devices. If you view any of the examples above on a desktop screen, you can resize the browser to see how the website changes depending on the width of the window. There are plenty of online responsive website design testers, but if you want to check your own website, try Google's Mobile Friendly Test.