It's vital for business owners to understand the importance of search engine optimisation (SEO) and its value during the website planning and design process. Integrating SEO into a website includes aspects such as keywords, meta tags, site structure, navigation and content. The web designer creates websites with SEO as standard and specifically Local SEO which is becoming more important in the way people use Google Search.
Local SEO is a branch of SEO focusing on websites appearing in local search results. Google's Local Map Pack and Business Profiles are prominent featured listings on the search results page. Local SEO also impacts rankings in the organic search results. Many strategies for SEO and Local SEO overlap and can support both rankings.
The first step is to add or claim your Business Profile on Google, and later import your listing into Bing Places For Business. Once correctly configured and optimised, your Google Business Profile (GBP) will be a huge benefit to your business and its Local SEO. You can then continue to manage and improve it relatively easily for yourself.
GBP optimisation is part of Local SEO, with a web design package or as a standalone service. It is tailored to the business type, relevant keywords, competition, current SEO standing and amount of optimisation. Many SEO agencies will charge high prices for monthly contracts, when only so much work is required and business owners can deal with any ongoing GBP tasks. A bespoke Local SEO plan can include the following:
If you would like to discuss Local SEO or your Google Business Profile, as part of a web design project or digital marketing strategy for your current website, please don't hesitate to get in touch. The web designer supplies a range of affordable web design services to small businesses in Worcestershire and throughout the UK.